DESIGN THINKING

STRATEGY & INNOVATION

In order for a product range to be profitable, attractive and competitive over time, you need to formulate a strategy for your product offering and its values. It also requires systematic work on creating and developing ideas as well as gathering relevant information from the surrounding world.

• Product strategies
• Trendspotting & future scenarios
• Outlook & scanning
• Analysis & development
• Innovation system
  
• Project planning

BRAND & DESIGN STRATEGY

It is important that the products express the values of the brand. By developing and formulating a brand and design strategy, as well as describing it in policies and guidelines, you can communicate it to the organization.

• Analysis & development
• Product design & identity
• Policies & guidelines

DESIGN MANAGEMENT

Innovation, development and design are complex and are about managing the unknown and minimizing risks.

To do this in an efficient and structured way, processes, methods and tools are needed to support project managers as well as steering groups.

• Analysis & development
• Process development
• Graphic description